HeyGen vs Pictory
Which is better for ai video tools in 2026? Here's our side-by-side comparison.
Pricing Comparison
How HeyGen and Pictory pricing stacks up — green highlights the better value.
| Free Tier | 1 minute of credit. Access to avatars and voice cloning. | — |
| Starter Price | $24/mo | $19/mo |
| Pro Price | — | $39/mo |
| Per-User Pricing | No (flat rate) | No (flat rate) |
| Annual Discount | — | — |
Feature Comparison
What each tool brings to the table.
| Feature | HeyGen | Pictory |
|---|---|---|
| AI avatars | ||
| Voice cloning | ||
| Text to video | ||
| Talking photo |
Pros & Cons
Strengths and weaknesses of each tool, side by side.
HeyGen
Pros
- Free tier to try
- Good voice cloning
- Custom avatar from photo
The Bottom Line
Which tool should you choose?
Ready to get started?
Try either tool and see which one fits your workflow.
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