Which is better for seo & keywords in 2026? Here's our side-by-side comparison.
How Ahrefs and Keyword Tool pricing stacks up — green highlights the better value.
| Free Tier | — | Basic keyword suggestions. Limited data and exports. |
| Starter Price | $99/mo | $69/mo |
| Pro Price | — | — |
| Per-User Pricing | No (flat rate) | No (flat rate) |
| Annual Discount | — | — |
What each tool brings to the table.
| Feature | Ahrefs | Keyword Tool |
|---|---|---|
| YouTube keyword research | ||
| Backlink analysis | ||
| Content gap discovery |
Strengths and weaknesses of each tool, side by side.
Which tool should you choose?
Try either tool and see which one fits your workflow.
We may earn a commission when you click these links. This doesn't affect our recommendations.
| Competitor analysis |
| Rank tracking |
| Site audit tools |
| YouTube keyword suggestions |
| Google autocomplete data |
| Search volume (Pro) |
| CPC and competition data |
| Question keywords |
| Export to CSV |